Meet the founders of “So What?”
The leaders behind the framework and the workshops.
- MEET THE FOUNDERS
Meet the Instructors
Mark Magnacca
President & Co-Founder
Mark Magnacca is President and Co-Founder of Allego . Before co-founding Allego, he was President of Insight Development Group, a sales enablement and consulting firm focused on financial services, where he helped clients scale their sales efforts through technology.
Mark is also the co-author of Digital Sales Revolution, which provides a roadmap to the shifting digital selling universe, and Mastering Virtual Selling: Orchestrating Sales Success, a book that transformed virtual selling strategies for leaders in industries like financial services, medical devices, high-tech, and manufacturing. And he’s the author of So What? How to Communicate What Really Matters to Your Audience.
Mark is the author of So what? How to communicate what really matters to your audience and The Product is You. He is the co-author of Mastering Digital Selling.
Mark has been a speaker at TEDxBabson CollegeCollege (2024).
Neil Wood brings a powerful blend of experience as a professional athlete, sales leader, and national speaker to his role as a Certified So What? Presenter.
A U.S. Air Force veteran, Neil discovered two lifelong passions during his service in Italy—distance running and investing—which have shaped his life and career over the past 30 years.
With over two decades in the financial services industry, Neil has helped thousands of sales and management professionals across the country elevate their performance. His business-building and marketing strategies have delivered measurable results for leading organizations.
A featured story in So What? – Who You Always Wanted to Be – Yourself (Chapter 6), Neil’s journey highlights how adopting the So What? Mindset helped him stand out and succeed.
is also an accomplished endurance athlete—qualifying for the 1984 U.S. Olympic Marathon Trials with a time of 2:17 and completing the Ironman Triathlon. Outside of work, he enjoys golf, travel, writing, and time with his family.
Neil Wood
Certified Presenter