Supercharge Your Success by Answering The One Question That Everyone Cares About
It's tough, but true — the people you're trying to communicate with, sell to, or convince don't really care about you. Nor do they care what you're offering them — until they understand exactly how it will benefit them. If you recognize that one hard, cold fact - and you know what to do about it — you'll make more money, achieve greater success, and even have more fun. Learn how now »
Rave Reviews and Videos about So What? Book
- 10/22/09 — http://www.blogtalkradio.com…
- 10/21/09 — http://blogbusinessworld.blogspot.com…
- 9/24/09 — http://www.blisstree.com/…
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9/21/09 — Fox News NY
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- 9/20/09 — http://www.sparkplugging.com/…
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9/15/09 — Sandwich Broadsider »
- 8/10/09 — Philadelphia Bulletin »
- 7/22/09 — Mixergy Interview with Mark »
Answer the “So What?” question quickly, succinctly, convincingly — every time!
Practical techniques, examples, and exercises proven with thousands of winning salespeople.
Every time you make a sales presentation… craft a resume… try to persuade anyone about anything… there's one question you simply must answer: SO WHAT?
That’s what the people you're talking to care about. That's what they need to know. Tell them that — quickly, convincingly, powerfully — and watch them respond by saying, “I love it, I want it, and I’ll buy it.” Knowing this is one thing. Doing it — that’s something else altogether. In this book, Mark Magnacca shows you exactly how to do it — every single time.
Sample Chapter — Download Chapter 1 and see what So What? is all about.
Below are the breakthrough techniques Magnacca's taught to thousands of the world's top salespeople… techniques that make average persuaders into great ones and great persuaders into legends. You’ll use these skills nonstop: to sell better, achieve more, grow your business, inspire your colleagues, improve your relationships, and transform your life!
- Refocus on your audience and stay focused on them automatically — Master the new communication habits that can supercharge your effectiveness.
- The “So What Test”: What it is and how to use it — How to make sure everything you say matters to the people you're talking to.
- Create your own “So What Positioning Statement” — Don't just differentiate yourself — make yourself fascinating
- Not all benefits are created equal — Focus on the benefits that make the deepest emotional connection
- From George Lucas to Steve Jobs to Ronald Reagan — Practical, usable lessons from the world’s greatest communicators.
Buy So What? today so you are never guilty of producing a “So what?” response ever again. You may Order So What: How to Communicate What Really Matters to your Audience (FT Press, June 2009) from Amazon.
World — renowned sales consultant Mark Magnacca shows you how to answer the “So What?” question brilliantly, every time — no matter who's asking it or what you’re trying to achieve. This book will transform the way you communicate: You’ll use it every day to get what you want, in business and in life!
Get started today — download chapter 1 or buy the book.
“Praise for So What? This book shows you how to make an instant connection based on trust and respect with each person you meet, faster and easier than you ever thought possible.” — Brian Tracy, Author of The Power of Charm
MARK MAGNACCA is President of Insight Development Group, a leading sales training, coaching, and consulting company that helps top sales and management teams become even more effective. His clients have included EMC, Pacific Life, Pioneer Investments, Blue Cross Blue Shield, and a wide range of executives and entrepreneurs around the world.
Magnacca is author of The Product Is You, a book that has helped thousands of financial advisors create a personal brand and effectively articulate their value proposition. His work has been featured in The New York Times, The Wall Street Journal, USA Today, on CNN, Fox, ABC News, and MTV. He speaks to thousands of people each year as a keynote presenter and seminar leader.
“Sometimes the simplest ideas are the most powerful. I wish I had read So What? earlier in my sales career.” — Ed Cosgrove, EMC New Hire Program Manager
It takes 21 days of consistent reinforcement to establish a new idea or habit. Join our community and participate in the 21-day challenge to make this new way of thinking become a habit. Over 21 days you will read a short passage or watch a brief video designed to reinforce one of the key concepts from the book and recondition your thinking to help you develop the So What Mindset. If you need more information before you purchase the book, click here to read a few recently published articles about So What?.
Download Personal Biography Generator, and for more information and free resources, visit markmagnacca.com
Learn the skills that George Lucas, Lee Trevino and Walt Disney used to become successful. Read So What? How To Communicate What Really Matters to Your Audience. Buy the Book
“Everything you want exists just beyond your comfort zone.
The So What Mindset will help you get there and make this
new way of thinking a part of your daily experience.”
— Robert Kiltz M.D., Founder and Director, CNY Fertility Center
“Whether talking with one person or addressing 1000,
everyone can benefit from learning how to more effectively
land our messages. So What? offers a simple, profound
process that leads to quickly developing rapport and
connecting with one's listeners — every time!”
— Barbara A. Culver, CFP, ChFC, CLU, AEP, Resonate, Inc., Purposeful Planning
“Mark Magnacca's
message is important for everyone, but
especially for those of us in the financial services industry.
In today's environment, knowing how to communicate
effectively with clients is essential for their benefit and for
ours. For example, ask yourself whether you've adequately
explained to your clients the concept of risk…then go out
and buy this book.”
— Geoff Davey, President, FinaMetrica
“In today's ever-competitive world, it is not enough to offer
a superior service. You need superior communications skills
so your message gets out. Mark Magnacca helps you be
heard with the advice in his effective new book So What?”
— Richard Ferri, CEO Portfolios Solutions, LLC
“So What? delivers! It's about time we have a book that
shows us step-by-step how to act on the wisdom that
'It's all about the customer (or audience or prospect),
not us.' In clear, concrete, and compelling language,
Mark Magnacca guides us in crafting the message that
authentically links our offerings to the audience's real needs
and leads them to say 'Tell me more.' Read this book, cut
through the complexity of client courtship, gain more of
your ideal customers, and enjoy your work. That's the So
What Benefit!”
– Ed Jacobson, Ph.D., Author of Appreciative Moments
Article: Finding a Hook for Client Communications (PDF)
As a marketing communications expert and PR professional, I spend a lot of time thinking about
how to communicate effectively — both for myself and for the advisors with whom I work. For years,
I've challenged my team's copywriting, graphic design, and marketing ideas with a brisk “So what?
Who cares?” or “What's in it for the reader? Why should they read this now?” In fact, one of the
reasons my team is so successful pitching story ideas and placing bylined articles is due to this
constant mindset that constantly challenges and asks “why would anybody but us (or our client)
care about this piece? Why should an editor publish this now?” To read more download the full article.
-Excerpt from “Finding a Hook for Client Communications”, by Marie Swift
